Amazon Prime day 2018 is in full swing in the UK – you have until the end of the day to pick up that Prime Day deal you’ve been eyeing up! It all kicked off yesterday at midday and will run until midnight tonight.

So what is hot on Prime Day in the UK this year?  Well for what it’s worth, Amazon has reported that its best selling deals so far are the Bosch cordless drill for £54.99, the TP-LINK smart plug for just £17.49, PlayStation Plus 15-month membership for £69.98 as well as the ever popular Echo Dot for £29.99 and Fire TV Stick for £24.99 – those are cheapest ever prices on Amazon’s most popular devices.

The vast majority of the Amazon Prime Day deals for this year are now live so the clock is ticking if you want to grab one – they’ll either expire at midnight tonight or they’ll run out of stock before then.

As ever of course, Amazon’s site is an absolute nightmare to navigate so we’ve listed all of the best Prime Day deals below. We’re confident we’re listing all of the best deals in tech so have a browse and we hope you find our page helpful! There are a few more deals expected to go live as the day goes on so we’ll update this page as they go up.

One last note before you get stuck into the deals, you do need to be an Amazon Prime member to enjoy Prime Day deals If you’re not already a member you can get a 30-day free trial.

Prime Day quicklinks:

The best Amazon Prime Day deals 2018:

Amazon Prime Day deals: Amazon Devices

Amazon Prime Day deals: TV

Amazon Prime Day deals: Laptops

Amazon Prime Day deals: Smart Home

Amazon Prime Day deals: Gaming

Amazon Prime Day deals: Headphones

Amazon Prime Day deals: Fitness

Amazon Prime Day deals: Cameras

Amazon Prime Day deals: Computing

Amazon Prime Day deals: Mobile phones

Jump to Amazon Prime Day pages:

Amazon Prime Day 2018: when is it?

Amazon Prime Day 2018 started at midday on July 16th and continues until midnight on July 17th – that’s 36 hours of deals exclusively for Amazon Prime members.

It looks like this is going to be the biggest ever Prime Day event too with an Amazon statement claiming:

“Prime Day 2018 will feature 50 percent more Spotlight Deals and more than one million deals globally. Prime members will enjoy the biggest deals yet on Alexa-enabled products, including Echo, Fire TV, and Fire tablets this Prime Day — and starting today, members can save $100 on the Echo Show.

“Whole Foods Market joins the celebration this year with Prime Day deals and offers at all U.S. stores. New this year, members can shop Prime Day Launches – exclusive new items, content and special-edition products from hundreds of well-known and emerging brands.”

 Jeff Wilke, Amazon CEO Worldwide Consumer added:

“Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide. New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”

How to get the best Amazon Prime Day deals

Get Amazon Prime membership

To get the best Prime Day deals from Amazon you must be a member of Amazon Prime. Signing up doesn’t take long at all, but considering some of the deals can potentially sell out in minutes, you should get it sorted as soon as possible.

Pro tip? If you’ve never signed up before, you can actually sign up for a free 30-day trial right now, which will last right through the sale in mid-August. You can enjoy all the membership benefits straight away too like fast delivery and the excellent Prime Video streaming service. We’ve actually written extensively about the benefits Amazon Prime offers. Here are some links to the free trial in the following countries:  US, UK, Canada, India and Australia.

amazon prime day deals comparison

Compare previous prices with CamelCamelCamel

An odd site name for sure, but CamelCamelCamel.com is a fantastic resource for checking just how good a deal is. Simply copy/paste in the Amazon URL on the site of an item you’re thinking of buying and you’ll see an extensive price history for it on Amazon stretching back over a year. This way you can see if today’s deal is really the best ever price, or how often it gets a similar discount and how likely it is you’ll see a similar price in a few months’ time.

amazon delivery

Remember, you don’t have to buy it

With so much hype around Prime Day deals it’s easy to get swept away by the huge amount of deals and supposed big discounts. So yes, use CamelCamelCamel like we mentioned above, but even if it is the lowest price yet, that doesn’t mean it’s the right deal for you.

If you’ve set aside a budget and you know it’s important to not overspend, try and stick to your guns. Prime Day is not the final sale of the year, hell it’s not even the final sale of the summer, there will be plenty of other fantastic deals and it’s our job to find you the best ones all year round in our Deals section. So while that exact TV might not be available at that price again for a while, you can be sure some nigh-on identical ones will be before the kids go back to school.

amazon prime day deals time running out

But don’t wait too long to buy

The best Amazon Prime Day Lightning Deals could be gone in matter of minutes, so be sure to check how many have been sold with the information provided on Amazon’s site. Deals of the Day have an expiry date, but some will sell out long before they reach it. Game consoles and 4K TVs are especially popular on Prime Day, so if you see a price you like on your lunch break, you’re risking it being gone by the time you get home from work.

best amazon prime day deals

Use the desktop version of Amazon if you can

While the Amazon app and mobile sites are pretty reliable most of the time, Prime Day last year saw quite a few buyers struggle to complete purchases with adding items to the basket being as issue.

We’re confident Amazon will be better equipped to deal the huge numbers of traffic today (all good so far), but all the same, we’d recommend browsing the deals on a laptop or PC if you can as the desktop version of the site might be a bit more stable.

Amazon delivery

Make sure delivery date promises are kept

In the UK many items will be eligible for free next day delivery or two business days in the US and Australia. Now as a Prime member, you’re paying for that delivery promise, well unless you’re on the free trial, then it’s free. 

But if your delivery doesn’t turn up on the day it’s supposed to, then you need to put in a complaint to Amazon. This has happened to us a small number of times over the years and Amazon is keen to make it right. We’ve had an extra month added to our Prime membership for free as an apology and even had the whole cost of some cheap items refunded in full without having to return it. Naturally, if you’re not home when Amazon try to deliver on the original date that’s on you. You’ll find a nice orange slip informing you what to do next though.

other stores amazon prime day deals

Don’t forget about the other retailers

While Amazon is the main focus of course, more and more retailers are keen to cash in shoppers mood to spend on Prime Day by having a sale of their own. So it’s certainly worth checking to see if they’ve price-matched Amazon or have maybe gone even lower.

And unlike Amazon Prime Day deals, you don’t have to be a ‘member’ at other stores to get the deals. Or if you have a points-card elsewhere, it might be a good opportunity to bag a decent haul. We’ll be keeping an eye on other retailers for you to give you as many options as possible.

The Echo and Echo Dot were the most-bought items last Prime Day

Amazon Prime Day 2018: what is it?

Amazon Prime Day is the retailer’s big members-only summer sale and it’s been a massive success in the few short years it’s been going. If you want to get involved with the best discounts though, you need to be a member of Amazon Prime. With free next-day delivery on thousands of items and the excellent Amazon Instant Video streaming service being just two of the membership’s key highlights, millions of you are already signed up. We took some time to write about our our top five reasons you’ll be keeping your Amazon Prime membership going after the Prime Day deals.

Brilliantly though, you can always sign up for a free 30-day trial to take advantage of the sale and other membership benefits. And if you don’t want to continue the service after Prime Day, just cancel the trial before the 30 days are up. Amazon know too well that many shoppers will find it hard to say goodbye to those super perks though.

More people signed up for Prime on Prime Day last year than on any other day in Amazon’s history (could that be record be broken today?). As of April 2018, Amazon confirmed it had passed 100 million subscribers for Amazon Prime, that’s up from around 80 million before Prime Day last year and 58 million in 2016. That’s some pretty incredible year-on-year growth for the last few years.

Amazon also reported that sales via the Amazon app more than doubled year-on-year and “tens of millions of people” used the app to buy items last Prime Day.

So is Amazon Prime Day just another Black Friday? Actually, no. As Amazon puts it, Black Friday is largely about gifts for other people (it’s ok, we had a laugh at that too) – it takes place just at the start of the Christmas shopping season – but Prime Day is all about treating yourself.

The overwhelming majority of decent deals on Prime Day are on things you might buy for yourself or for your home. As you’ll see from the best sellers there are lots of smart home devices being sold to Prime customers as well as quite a lot of kitchen gear. There are some great deals on laptops and consoles too of course.

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